The Secret Power of Custom Packaging: How to Delight Customers and Boost Your Brand
The Power of Packaging In the e-commerce landscape, packaging plays a crucial role that extends far beyond merely containing and protecting products during transit. It serves as a tangible representation of a brand's identity and the first physical touchpoint for customers. According to a study by SP News , 72% of consumers agree that the design of a product's packaging influences their perception of the brand. Packaging is a powerful tool for creating memorable unboxing experiences that leave lasting impressions on customers. A survey by SFL Worldwide revealed that 40% of online shoppers are likely to share an image of an exceptional unboxing experience on social media, amplifying brand awareness and advocacy. Moreover, well-designed packaging can significantly enhance customer satisfaction and brand loyalty. A study by Dotcom Distribution found that 52% of consumers are likely to make repeat purchases from an ecommerce retailer that delivers premium packaging and unboxin